探寻国货好物Discover Chinese Treasures
记录大国匠心Craftsmanship Redefined
有匠心好物的地方Where craftsmanship thrives
就有寻物记®Xunwuji is there.
2023年，一份执念2023, An Obsession
那一年，联合创始人无招走遍大江南北的源头工厂与品牌作坊。他看见老师傅用毕生手艺打磨一件器物，却因为不懂营销、没有渠道，只能将心血堆在仓库。那一刻他问自己：为什么好的国货不能被更多人知道？于是，寻物记诞生了——不是要做一家普通的电商，而是要成为国货产业的基础设施，让匠心不再孤独。 That year, co-founder Wu Zhao traveled across China's factories and workshops. He saw master craftsmen pour their lives into products, only to have them sit in warehouses due to lack of branding and channels. He asked: why can't great Chinese products be known? Thus Xunwuji was born — not as another e-commerce site, but as the infrastructure for Chinese craftsmanship, so that dedication never stands alone.
使命 · 愿景Mission & Vision
使命Mission
让有匠心的国货被更多人了解和喜爱，打造受人尊敬的新时代国货服务平台。Let craftsmanship be seen and loved; build a respected new-era Chinese brand platform.
愿景Vision
有匠心好物的地方，就有寻物记。Where craftsmanship thrives, Xunwuji is there.
“寻物记在商业圈已引发关注——大家期待一个真正懂国货、有初心的平台。”“Xunwuji has sparked attention in business circles — people are waiting for a platform that truly understands Chinese brands.”
乘国货大势 · 筑产业护城河Riding the Wave · Building the Moat
国货消费大盘Market Momentum
2025年国货市场规模突破4.2万亿，年增速23%。抖音、小红书等国货相关内容播放量超800亿次，原创国货品牌搜索量增长340%。 2025 market size exceeded ¥4.2T, 23% CAGR. Douyin & Xiaohongshu content views surpassed 80B.
原创IP与短剧风口IP & Short Drama Boom
2026年短剧市场规模预计达500亿，品牌定制短剧成为国货出圈核心载体。寻物记启动“寻物剧场”，打造100+匠心IP短剧。 Short drama market projected ¥50B in 2026. Xunwuji launches "Xunwu Theater".
四大核心资产Four Core Assets
® 品牌防火墙
覆盖食品、饮料、餐饮、健身、乐器、酒类等核心消费场景，并注册子品牌“寻物时光”，保障合作伙伴权益。 Covering key consumption scenarios, plus sub-brand "Xunwu Time".
源头供应链
直连300+优质工厂，成本与品质双控。Direct to 300+ factories, dual control.
企业家智库
联合创始人及产业领袖组成资源网络。Co-founders & industry leaders network.
AI原生引擎
自研AI选品、内容生成模型，效率提升47%。Proprietary AI, +47% efficiency.
《寻物记》栏目
联合专业视频创作团队，纪录片式探访源头，全网播放量目标10亿+。Documentary-style column targeting 1B+ views.
匠心短剧计划
“寻物剧场”一年50部品牌定制短剧，覆盖2亿+用户。50 branded short dramas reaching 200M+ users.
达人IP矩阵
100+国货垂类达人组成“寻物推荐官”联盟。100+ vertical KOLs as "Xunwu Ambassadors".
增长飞轮 · 2026-2030Growth Flywheel 2026-2030
| 2026 | 2027 | 2028 | 2029 | 2030 | |
|---|---|---|---|---|---|
| 品牌收录Brands | 1,200+ | 2,000+ | 3,000+ | 4,500+ | 6,000+ |
| 合作渠道Channels | 2,000+ | 3,500+ | 5,000+ | 8,000+ | 12,000+ |
| 付费会员Members | 25k | 60k | 120k | 250k | 500k+ |
| 估值(人民币)Valuation (RMB) | — | 1000万+ | 3000万+ | 8000万+ | 2亿+ |
投资者关系Investor Relations
| 阶段Stage | 里程碑Milestone | 融资比例Equity | 金额Amount |
|---|---|---|---|
| 启动轮 | 供应链+AI中台 | — | — |
| A轮 | 市场扩张与IP生态 | 20% | 200万 |
| 战略轮 | 生态平台头部 | 待定 | 待定 |
股东协议核心：管理团队持有20%股份（在职分红及投票权）；三年内创始人一票否决权。 Key terms: management holds 20% equity with voting rights; founder veto for 3 years.
征途漫漫 · 行胜于言
探寻国货，记录国货，分享国货——让世界看见中国好物。
The journey is long, action speaks louder.
Discover, document, share — bringing Chinese excellence to the world.
全球供应商与投资接洽Global Partnership
中国·成都温江区 · 国货创新中心Chengdu Wenjiang · China Innovation Center
无招 (联合创始人)Wu Zhao (Co-founder)
177 6002 9303 | wuzhao0917